Analytics Research Organization (ARO, pronounced "arrow") was created to light a path for Insights to acheive maximum impact - by creating a synthesis between "digital" and "traditional" analytics and research methods in order to create economic value.

ARO ("arrow") brings together professionals globally and locally from marketing research, digital analytics, modelers, predictive analytics, business analytics and other experts who are interested in consumer and shopper data, big data, digital analytics, traditional media analytics, media mix modeling and other forms of research and analysis.

Judah Phillips, Founder and Chief Analytics Officer

Joel Rubinson, Co-Founder and Chief Research Officer

How did you hear about ARO?

Industry event
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