Please contact ARO with any questions, media inquiries, and to help however you would want:
Judah is a founder and Chief Analytics Officer of ARO. Judah creates economic value from data and research.
He created DAT (Digital Analytics Thursdays), the ARO, and has contributed to the conversation and spoken at events across Earth, including X Change, I-COM, eMetrics, eTail, and AdobeMAX. He is the emcee and programmer of Mediapost's OMMA Metrics and Research conferences in both NYC and SF.
Judah has guest lectured at universities, including Stern School of Business at NYU and Boston College - and he has authored many articles.
He is an advisor to several early-stage internet companies, including YieldBot and Localytics, and is also on the strategic advisory boards for Webtrends and Observepoint.
Judah has also worked globally managing business and digital analytics teams in the Internet and software industries since '90's. He holds an MBA and an MS - and likes music and art.
Formerly Joel was CRO at The ARF, Joel interacted directly with hundreds of research leaders and drove the organization’s initiatives regarding notably:
Joel helped build awareness of the ARF nd its priorities by building a sizable social media presence via a blog that achieved thousands of page views each month and with a twitter profile of nearly 3,000 followers.
Prior to joining the ARF, Joel was Senior Vice-President, Head of Advanced Solutions for Synovate North America where he was their leading branding resource and was also the global thought leader for shopper research. Before joining Synovate, Joel was at the NPD Group for many years, leading the creation of tools for brand equity management (BrandBuilder), new product forecasting (ESP), category management and designed many of their data collection and sampling methodologies as NPD changed from paper diaries to online research. Joel started his research career at Unilever.
Joel is also a published author of numerous papers in professional journals and frequent speaker at industry conferences. He has taught the official American Marketing Association advanced tutorial on brand loyalty, been a professor at NYU and lectured at Columbia, Wharton, Amos Tuck School, and the University of Rochester. Joel holds an MBA in statistics and economics from the University of Chicago and a BS from NYU.